Cara U - Big Stage Micro AR Website (2025)
Client: Astro, U Mobile | Agency: Experiental Design Team (EDT)
UIUX, Web Development (Frontend)
A commissioned project from EDT for Astro x U Mobile, involving the development of a mobile-optimized AR microsite for the TV show Cara U - Big Stage. This ad hoc project came with a tight one (1) week deadline. I was responsible for the UX design, full-site development, as well as the hosting, server and analytics setup. The microsite was built specifically for mobile devices and offered an interactive AR experience where fans could perform virtual duets with contestants.
Throughout the website development process, a combination of AI-powered software and platforms was employed to assist in design refinement, content structuring, and workflow optimization, contributing substantially to a more efficient and high-quality final outcome.
